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 So you've decided to get your sales team members together. Why? The
thought of sales teams doing something other than SELLING is
terrifying to some companies. However, corporations have
realized the importance of collective gatherings either for
annual meetings, major announcements or for training purposes.
If the reason for the meeting is important enough to pull the
sales team away from selling, you should ensure that your
gathering makes an impact!
Once you've established the objectives and goals of your meeting, you
should think of a way to make it fun for the participants. An
easy way to do this is to create a theme. Whether your event
lasts for one week or one day, you are changing the
participants' usual environment, so you should ensure they feel
comfortable. A theme that is carried through the life of the
meeting can do just that. Make sure your theme incorporates the
goals and objectives of the meeting.
With your theme in mind, you can creatively intertwine elements of the
theme into each aspect of your meeting:
- Create a logo.
- Choose a color scheme.
- Send teaser invitations.
- Coordinate decorations.
- Develop giveaways that incorporate the theme.
- Have your theme imprinted on all the items that will be
used throughout the day, including cups, napkins, plates, notebooks, pens, etc.
- Outfit your staff so they stand out.
- Give raffle prizes or prizes for participation.
- Parting gifts, such as apparel with your meeting's theme
will help the participants remember the event and
will reinforce your meeting's message.
- Create a follow-up program with a survey to ensure that the proper messages were received.
Coordinating
all the aspects of a sales meeting can be time consuming
and an organizational nightmare. Once you've recognized
the need to call a sales meeting, contact our creative
team to help you plan a memorable meeting that
accomplishes your goals and creates impact. Take
advantage of our expertise in theme development and
project design.
Call us at (516) 785-3602 or
Contact Us today to discover how we can create a powerful
promotional program for you.
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